Marketing a Security Guard and Patrol Services Business The key to success in marketing a security guard and patrol services business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace. We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace. In general, good business owners make good marketers. But to rise to the top of the industry, you'll need to gain a deeper understanding of the strategies that other security guard and patrol services businesses utilize in the marketplace.
It takes careful planning, good processes, solid implementation and ongoing maintenance. A sound process for planning a business security layout is developing a security master plan to outline risks and document business security goals, strategies, programs and procedures.
A security layout may be developed by a security consultant or by an in-house director of security, and should include business background, facility blueprints, records of security incidents, current security staff, policies and procedures, records of any cash handling done at the company and security system information.
Security Planning Process The security planning process should be aligned with business strategic plans for the best protection and support. It must link with key business goals to add value and contribute to success. For example, if valuing customer relationships is a key business goal, security planning must include protecting customer relationships by safeguarding private customer information online and in hard copy documents, and the security layout must include a secured area for customer records.
A successful business security layout must involve input from key stakeholders across the business, evaluate existing security and risks, incorporate a documented plan, be put into action and involve testing and ongoing maintenance. Evaluate Existing Security and Risks Evaluate existing security policies, processes and procedures and risks through information gathering to be able to plan for risk management with a business security layout.
Conduct interviews with CEOs, CFOs, human resources directors and plant managers, as well as site and systems assessments with key managers.
Look at the history and possibility of workplace violence, fraud and corruption, theft, acts of nature, legislative requirements, hazardous materials, terrorism and extortion. Consider the cost of the impact of each risk, including the physical safety of people on the premises, the company reputation, and delivery and production schedules.
Ask as many questions as possible to get the information you need to evaluate security and risks and develop risk management plans. Everything related to security should be captured here, especially information about such things as locations of surveillance equipment, intellectual property protection, areas secured with protective glass or temperature-controlled environments, security guard service staff and assignments, and security budget and expenditures.
Testing and Maintenance Once a master security plan has been developed, test it before final implementation to expose any gaps or flaws.
Use the plan with security staff in a testing phase, working through each section and documenting the testing process and results. Have a few non-security employees walk through parts of the plan for a review with fresh eyes.
Make any changes required if problems are found. Assign scheduled ongoing security maintenance to appropriate staff.
For example, the human resources manager should be responsible for criminal background checks of new hires and should periodically review background check vendors and procedures. References 1 How to Develop and Implement a Security Master Plan; Timothy Giles About the Author Heidi Cardenas specializes in human resources, business and personal finance, small-business advice, home and garden and home improvement.
Her professional background includes human resources and business administration, technical writing and corporate communications. She has studied horticulture and business administration, and enjoys guest blogging for publications including Herb Companion Magazine, Natural Home Living Magazine, and Mother Earth Living.CJIS Security Policy Resource Center.
Criminal Justice Information Services (CJIS) CIRG. • 81% of companies indicate that their business continuity plan accommodates the possibility of a network security event, such as malware, phishing, bugs and malicious hackers. • 63% of business leaders classify security breaches as their number one business concern in relation to overall security .
Security Service membership has a number of free and discounted benefits, including free notary service, free signature guarantee service, free self-service coin counters, and discounted tax services. Measures and Metrics in Corporate Security.
today at The Business Unit Security. Annualized Loss Expectancy. Diagnostic Measures.
Business Hygiene and Insider Risk What if you are concerned that your security service vendor is giving you increasing numbers of problematic personnel? Each of us can select a few key.
A physical security assessment utilizing the checklist should only be conducted after you have reviewed the information in this manual. Without a basic understanding of crime prevention theory and security standards, it is difficult to accurately assess and evaluate security risks.
Duke University Hospital Duke University Police Department Security Management Plan Effective Date: 01/ 3 of 10 1.
Facilities Services Work Group: A subcommittee of the Safety Committee, this group is charged with reviewing all requests relating to security.